For Zlati Grič, we carried out a brand strategy revision, redefining the brand’s key values, positioning, and tone of voice. The goal was to strengthen clarity, increase consistency across all outputs, and reinforce its premium perception.

The strategic phase was followed by a revision of the visual identity. We worked with the existing elements, refining and aligning them into a functional and contemporary visual system.

A key part of the project was the design of new wine labels. We created a concept that respects the character of the winery and its individual wine ranges, while enhancing their visibility and impact on the shelf. The collaboration also included various executions and additional brand outputs that consistently develop the brand across communication channels.

The result is a refined and strategically grounded brand that better reflects both the quality of the product and the winery’s ambitions.