FC Zbrojovka Brno is built on a strong connection to Moravia and its supporters. The new visual identity translates this foundation into a shield-shaped monogram inspired by Moravian symbolism, combining strength, function, and a contemporary design approach. Designed to work without the club name, the mark is simple, distinctive, and adaptable across all touchpoints. Beyond the logo, the project introduced a broader identity system for the club’s next chapter, including custom typography developed with Ondrej Jób, a dragon symbol inspired by the idea of awakening football in Brno, and the Flinta platform connecting fan experiences across digital and physical touchpoints. Together, these elements create a flexible framework designed to support the club’s future growth client: FC Zbrojovka Brno