Banh-mi-ba is built on something simple. Good food, a crispy baguette, honest ingredients, and craftsmanship rooted in Vietnamese tradition. As the brand began to grow, it was necessary to give this foundation a clear direction and a refined, long-term sustainable form.
Client
Banh–Mi–Ba
Year
2024–2025
Deliverable
Strategy, Brand Identity, Merch, New branch design support, Social media strategy and content creation
Info
For Banh-mi-ba, we developed a brand and communication strategy built on product quality, the crispiness of the baguettes, honesty, and Vietnamese tradition. We designed a complete visual identity and unified the brand’s visual and communication expression across all channels.
Our collaboration included product and mood photography and video production, content creation, social media communication setup, and participation in the design solution for the new branch in Černý Most. We also designed merchandise and staff clothing to reinforce a consistent brand identity in daily operations.
Our goal was to create a consistent and long-term sustainable brand that remains youthful, honors tradition, and never compromises on quality.
Credit
Creative and Strategy Director: Zdeněk Šemro
Graphic Designer: Pavel Štutzbart
Content Creator: Estela Cmuntová
Product Photo and Video: Dima Shelenev
Project Manager: Klára Friedrichová
