Jägermeister has long been closely associated with ice — with cold, intensity, and defining moments. The 2025 Ice Hockey World Championship presented an opportunity to clearly reaffirm this connection and transform it into a bold and confident campaign.
Info
For Jägermeister, we developed a hockey campaign for the Ice Hockey World Championship 2025. We created the overarching campaign concept and introduced the communication platform Ice Belongs to Us, clearly defining the brand’s attitude and its natural connection to the hockey environment.
We designed the campaign’s key visual and produced the TV spot. The visual execution combined photo production, motion design, and AI-generated elements, allowing us to effectively capture the atmosphere of ice, the dynamism of movement, and the intensity of the moment.
The goal was to create a distinctive and memorable campaign that is visually consistent, confident, and true to the brand’s DNA.
Credit
Creative Director: Zdeněk Šemro
Photographer and 3D Modeling: Marek Cidlinský
Postproduction: Štěpán Šimek
Project Manager: Klára Friedrichová
