Just as Fidurock real estate investment fund revitalizes historic city center buildings and brings them back to life, we have revitalized the Fidurock brand itself. To bring more life and energy into the world of investing.
Info
For the real estate investment group Fidurock, we created a new symbol to complement the existing logotype. We developed the brand strategy, introduced the new claim “Investujte s klidem”, and refreshed the brand with a new color palette.
The goal was to unify the brand and set it apart within the current investment market. We also designed and built a tailor-made website, including a fully customized administration system.
The symbol is inspired by ornamental shapes found on the façades of historic buildings in city centers, which are the primary focus of Fidurock’s investments.
Credit
Creative and strategy Director: Zdeněk Šemro
Brand Strategist: Jan Kočenda
Graphic Designer: Pavel Štutzbart
Development Lead: Jakub Theimer
Lead UX/UI Designer: Tomáš Zajac
Project Manager: Klára Friedrichová
